Find Your Visual Identity
AS LOW AS $95
Frames from $95 on selected featured frames. Frame + lens purchase required. $95 is the frame starting price, not complete eyeglasses. Conditions apply.
SELECTED / Tommy Hilfiger
Explore this brandCAMPAIGN ARTWORK / Supplied VO Fest creative. Portrait-to-brand pairings remain illustrative and require approval.
Tommy Hilfiger
Classic. Polished. Effortless.
Find Your Visual Identity. Five brands. Five personalities. Fifteen Value Optical branches.
Five brands.
One you.
THE VISUAL IDENTITY STUDIO
Choose a brand. Take a closer look.
Switch the angle. Find your starting point.
Swipe the brand names to see all five.
Frame preview loads when the Studio Controller is added.
Tommy Hilfiger
Classic looks.
Modern attitude.
Classic, contemporary and effortlessly stylish.
AT VALUE OPTICAL
Explore the style in-store. Your branch can confirm the frames included in the festival offers.
Actual reference photographs; not confirmed $95 selections. Model artwork above is not a verified match to these frames.
Your frame.
Your festival
savings.
EXPLORE THE FRAME SAVINGS
Save $800
Save $800 on selected featured frames. Your Value Optical branch can confirm the eligible styles and your complete-eyewear price.
Campaign imagery only. Pictured frames are not confirmed offer selections.
Frame + lens purchase required. Conditions apply.
Selected frames and qualifying requirements must be confirmed with your branch.
See now.
Pay later.
Explore a CrediQ payment plan for your new eyeglasses at Value Optical. Nothing down, subject to approval and applicable terms.
Subject to approval and applicable terms.
VALUE OPTICAL / FLEXIBLE PAYMENTS
$0
Subject to approval and applicable terms.
See it. Try it.
Own it.
Discover the frames in person.
Find the look that feels like you.
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Start with your eye exam.
Book your eye exam with Value Optical, then explore the festival selection.
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Find the frame that feels like you.
Try the featured styles in-store. Ask your branch about the qualifying frames and your complete-eyewear price.
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Show your visual identity.
Share your chosen look with #MyVisualIdentity.
When is VO Fest 2026?
The festival runs from October 1 to November 15, 2026, across all 15 Value Optical branches.
Does $95 include the lenses?
No. $95 is the starting price for selected frames, not complete eyeglasses. A frame and lens purchase is required. Ask your branch about qualifying selections and your complete-eyewear price.
How do the $500 and $800 savings work?
The festival features $500 and $800 savings on selected featured frames. Your Value Optical branch can confirm which frames qualify, the purchase requirements and your complete-eyewear price. The two savings are not added together by this selector.
Are the frames shown here the $95 selections?
The photographs in this preview are style references, not confirmation of $95 eligibility or stock availability. Your branch can confirm the qualifying frames and available styles.
Can I use CrediQ?
A nothing-down CrediQ payment plan is available subject to approval and applicable terms. Visit the CrediQ information page or speak with your branch for details.
How do I book an appointment?
Select “Book your eye exam” to use the existing Value Optical booking page.